I have a beef with the USPS. Not specifically at them, but rather what they have to deal with on a daily basis. I have this large box near my front door. There is also a small table and a lamp. When I get the mail I scan through it and if it is strictly advertising, it goes in the box. Anything of value goes on the table.
This box fills completely up every few months and then I throw it into a burn barrel and the process is complete. It’s actually amazing to me that so much goes into direct mail advertising. Someone spends a huge amount of time reviewing proofs and trying to pin down exactly the right slogan to try and get me to make a purchase, then they print my name and address on it and sometimes personalize everything so it looks really good. Then they pay to get it delivered and the postman lugs around a huge bag of this stuff and takes it to each house. Then I throw it in the trash and burn it.
Admittedly, I’m probably losing out a little since I did open something from the Nielsen Ratings company and it had a $10 bill in it. I was so intrigued I did try to call them and sign up to be a rating person, but when I called I could never get connected and that pretty much is the limit of my patience.
It’s hard to believe the USPS is having such financial difficulty and I can’t imagine what would happen if I got my way and direct mail advertising went by the wayside, since it’s probably the only thing keeping the USPS afloat. Sad, really, because it would be great if all of your mail was super fun and useful (letters from friends, cards, and bills (not as exciting, but necessary)).
I might even consider sending a few cards.